Toys & Games · Australia

Best Action Figures Australia

Updated 2026-06-306 products reviewedCurated by Bikram Nath

We may earn a commission from links on this page — it never affects our rankings.

On this page

Quick answer

The best action figure in Australia is the Hasbro Marvel Legends Spider-Man 6-Inch, praised for 20-plus points of articulation and collector-grade paint detail. The Star Wars Black Series Mandalorian is a close runner-up, bundling a Grogu figure and premium deco. Across this guide, prices span AU$20 – AU$200.

Editor's choice

Hasbro

Hasbro Marvel Legends Spider-Man 6-Inch Action Figure

Australia's best collector action figure — 6-inch Marvel Legends Spider-Man with 20+ points of articulation.

Check price on Amazon AU

Action figures in Australia span the full spectrum from AU$15 basic figures (Kmart, Big W) to AU$200+ collector-grade items (Hasbro Black Series, Mezco, NECA). Action figures intended for children up to and including 36 months are covered by Australia's mandatory toy safety standard for small parts. We cross-referenced Australian collector communities, Amazon Australia pricing and ACCC records to identify the top action figure picks for 2026. ACCC product safety recalls should be checked before purchasing — several imported action figure lines have been recalled for small parts hazards. Premium collector figures from Hasbro, NECA and McFarlane are available through Zing Pop Culture, EB Games and Amazon.com.au. We evaluated figures across price ranges for articulation quality, paint detail, packaging collectability and Australian Consumer Law warranty coverage.

At a glance

#ProductStandoutBest for
1Hasbro Marvel Legends Spider-Man 6-Inch Action FigureHasbro20+ points of articulationBest for collectorsView ↗
2Hasbro Star Wars Black Series The Mandalorian 6-Inch FigureHasbroPremium paint deco and sculptView ↗
3Mattel Masters of the Universe Masterverse He-ManMattelNostalgia appeal for 30-50 year old Australian collectorsView ↗
4Funko POP! Marvel Spider-Man No Way HomeFunkoAU$19-29 entry price — most accessible Australian collectibleBest value giftView ↗
5Marvel Avengers Titan Hero Series Iron Man 30cm FigureHasbro30cm scale — no small-part choking hazardBest for young kidsView ↗
6McFarlane Toys DC Multiverse Batman 7-Inch FigureMcFarlane ToysExceptional sculpt detail for the price pointView ↗

How to choose the best action figures in Australia

  1. 1Collector vs play-grade: Marvel Legends 6-inch and Star Wars Black Series 6-inch are collector-grade (detailed articulation, premium finishes). Basic figures from Kmart are play-grade.
  2. 2Australian action figure pricing typically runs 30-50% above US MSRP due to import costs, GST and AUD/USD exchange rate. Shop Amazon Australia for the most competitive pricing.
  3. 3Age labelling: Action figures with small parts (weapons, accessories) are marked 3+. Never buy small-part figures for children under 3.
  4. 4Limited editions and Australian exclusives: Big W and Target Australia occasionally receive exclusive action figure colourways — check social media communities (Australian Marvel Legends collectors group on Facebook).
  5. 5NECA and Mezco figures are specialist collector brands — they're harder to find in Australian retail but available via Amazon Australia and specialist online stores.

Top 6 toys & games picks for Australia

#1Top pick

Hasbro

Hasbro Marvel Legends Spider-Man 6-Inch Action Figure

Top Pick
Best for collectors

Australia's best collector action figure — 6-inch Marvel Legends Spider-Man with 20+ points of articulation.

Check price on Amazon AU
Scale6-inch
Articulation20+ points
SeriesMarvel Legends
Age4+

Pros

  • 20+ points of articulation
  • Collector-grade detail and paint finish
  • Compatible with Marvel Legends Build-A-Figure accessories
  • Widely available at JB Hi-Fi and Amazon Australia

Cons

  • AU$39-49 per figure
  • Small accessories (web effects) have choking hazard warning
#2

Hasbro

Hasbro Star Wars Black Series The Mandalorian 6-Inch Figure

Best Gift

Australia's top Star Wars collector figure — The Mandalorian with premium deco and accessories.

Check price on Amazon AU
Scale6-inch
IncludesMandalorian + Grogu
SeriesBlack Series
Age4+

Pros

  • Premium paint deco and sculpt
  • Includes multiple accessories and Grogu (Baby Yoda) figure
  • Australia's most gifted adult action figure 2024-25
  • Available at Target, JB Hi-Fi and Amazon Australia

Cons

  • AU$45-59 price
  • Limited articulation in armour pieces vs Marvel Legends
#3

Mattel

Mattel Masters of the Universe Masterverse He-Man

Best Nostalgia Pick

Best nostalgia action figure for Australian collectors — Masterverse He-Man with modern articulation.

Check price on Amazon AU
Scale7-inch
Articulation30+ points
SeriesMasterverse
Age14+

Pros

  • Nostalgia appeal for 30-50 year old Australian collectors
  • Modern engineering with classic He-Man look
  • 30+ points of articulation
  • Interchangeable heads and hands

Cons

  • AU$39-49 per figure
  • Less mainstream Australian retail availability
#4

Funko

Funko POP! Marvel Spider-Man No Way Home

Best Value
Best value gift

Australia's most popular collectible figure format — Funko POP vinyl at AU$19-29.

Check price on Amazon AU
FormatVinyl display figure
Height9cm (3.75 inch)
BrandFunko
AgeAll ages

Pros

  • AU$19-29 entry price — most accessible Australian collectible
  • Available at JB Hi-Fi, EB Games, Big W and Amazon Australia
  • Huge range across Marvel, DC, Star Wars, anime and pop culture
  • Stackable box display format

Cons

  • No articulation — display only
  • Stylised design not for all collectors
#5

Hasbro

Marvel Avengers Titan Hero Series Iron Man 30cm Figure

Best for Kids
Best for young kids

Best Australian kids action figure — 30cm Iron Man with light-and-sound features.

Check price on Amazon AU
Scale30cm (12-inch)
FeaturesLight + sound
SeriesTitan Hero
Age4+

Pros

  • 30cm scale — no small-part choking hazard
  • Light and sound features
  • AU$24-34 price — great Australian kids gift
  • Compatible with Titan Hero Power FX Pack (sold separately)

Cons

  • Play-grade only — not collector quality
  • Requires batteries
#6

McFarlane Toys

McFarlane Toys DC Multiverse Batman 7-Inch Figure

Best DC action figure available in Australia — McFarlane Batman with exceptional sculpt quality.

Check price on Amazon AU
Scale7-inch
Articulation22 points
SeriesDC Multiverse
Age12+

Pros

  • Exceptional sculpt detail for the price point
  • 22 points of articulation
  • Multiple Batman versions across Multiverse line
  • Available at JB Hi-Fi and Amazon Australia

Cons

  • AU$39-49 price
  • Limited display accessories vs Marvel Legends

Editor's note

Australia's action figure collector community is active on Facebook (Australian Marvel Legends Collectors) and Reddit (r/ActionFigures). Australian collectors frequently note that Amazon Australia and JB Hi-Fi stock Hasbro and Mattel lines reliably. NECA figures require importing — Australian distributors are limited. The AUD/USD rate makes US eBay + international shipping often cheaper than Australian retail for limited editions. The Australian toy market is regulated by AS/NZS 8124, which is among the world's strictest toy safety standards. STEM toys aligned with the Australian Curriculum are increasingly popular. Outdoor play remains important in Australian culture, so UV-resistant and durable outdoor toys represent a growing market segment. The peak purchasing periods are Christmas (November–December) and mid-year school holidays.

Our take

Kids aged 4-10: Marvel Avengers basic figures from Big W (AU$19-29). Collector 18+: Marvel Legends 6-inch or Star Wars Black Series (AU$39-59 each). Best gift: Star Wars Black Series The Mandalorian or Marvel Legends Spider-Man — both widely available at Australian retailers.

Honourable mentions

Bandai Dragon Ball Super Dragon Stars Figure

Best anime action figure in Australia — Bandai Dragon Stars series widely available via Amazon Australia.

NECA Teenage Mutant Ninja Turtles Ultimate Figure

Premium collector TMNT figure — requires importing via Amazon Australia but outstanding quality for adult collectors.

Frequently asked questions

What is the most popular action figure in Australia?

Marvel Legends 6-inch figures (Spider-Man, Iron Man, Wolverine) and Star Wars Black Series are the most popular collector action figures in Australia. For children, basic Marvel Avengers and Star Wars figures from Big W and Kmart are bestsellers.

Where to buy action figures in Australia?

Big W, Kmart and Target stock basic action figures. JB Hi-Fi and EB Games carry collector-grade Hasbro lines. Amazon Australia has the widest selection and often best pricing for collector action figures.

Are Marvel Legends available in Australia?

Yes — Marvel Legends 6-inch figures are available at JB Hi-Fi, Target, Big W and Amazon Australia. Amazon Australia typically has the most consistent stock and competitive pricing versus Australian brick-and-mortar retailers.

What Star Wars action figures are available in Australia?

Hasbro Star Wars Black Series (6-inch collector) and Star Wars Mission Fleet (smaller scale, for children) are both widely available in Australia at JB Hi-Fi, Big W and Amazon Australia. Vintage Collection figures are available at specialist retailers.

What is the best action figure for a 7-year-old in Australia?

Marvel Avengers Titan Hero Series (30cm scale, durable) and Star Wars Mission Fleet are the top action figures for Australian 7-year-olds — large enough to avoid choking hazard concerns and durable enough for active play.

Further reading

Standards & sources

  • ACCC Product Safety Australia (opens in new tab)Product Safety Australia, run by the ACCC, publishes the mandatory safety standards, bans and recalls that apply to consumer goods sold in Australia — worth a recall search before buying in any category.

Researched, not paid

Rankings reflect specs, expert reviews & buyer feedback — never payment.

One honest rate

We earn the same Amazon commission on every pick, so nothing is upsold.

Aussie availability

Stock on Amazon.com.au moves fast — check availability before you buy.

Affiliate disclosure: AUPicks may earn a commission from links on this page at no extra cost to you. This never influences our rankings. Curated by Bikram Nath · Last updated 2026-06-30.

You might also like

Popular buying guides

Top pick

Hasbro Marvel Legends Spider-Man 6-Inch Action Figure

Check price on Amazon AU →